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Showing posts from May, 2026

Why I am beginning The Joseph Founder's Log

We read the stories of renowned business owners after they reach the peak of their success. The story is motivational and it feels like knowledge is being imparted onto us. However, what can we truly learn if they are always being written backwards? Imagine trying to condense the journey to become a top rocket scientist into a 300 page memoir. Would you know how to turn yourself into a rocket scientist after finishing the book? Making sense of the adventure, after the conclusion has taken place, can never capture the changes you went through to get there. This is how I plan to do things differently: instead of waiting to share the secrets and epiphanies at the end of my career, we will uncover them in real time, together. This is not a hack to business wealth or a get rich quick scheme. This is the world's closest 1:1 scale documented case of a business owner sculpting their method to produce real results. Invest just enough loyalty to follow the Joseph Founder's Log. Do this ...