The Joseph Founder's Log

 Believe it or not, this is the final step. Who knew it would be this simple? However, like most difficult things in life, the concept is the only simple part and figuring out the rest is tricky. So, I want to quickly share my process of tackling big challenges with you to help, before finishing this 3-part How-to. After reading lists of self-help books all trying to empower the new generation of CEOs, I could pick out one lesson that applies universally across all age groups. It's called, writing it down. Yes, that sounds like bias because I'm a writer and my entire business is centred around writing, but it's true.  As a teen, my mum gifted me the 'Getting Things Done' book by David Allen, which spoke about buckets. Buckets, in this context, are the physical or digital spaces that you capture reminders, tasks, and notes, for you to prioritise and set goals. Now this is a book for kids, but I read it again as an adult and found that it's still relevant at the f...

We read the stories of renowned business owners after they reach the peak of their success. The story is motivational and it feels like knowledge is being imparted onto us. However, what can we truly learn if they are always being written backwards? Imagine trying to condense the journey to become a top rocket scientist into a 300 page memoir. Would you know how to turn yourself into a rocket scientist after finishing the book? Making sense of the adventure, after the conclusion has taken place, can never capture the changes you went through to get there. This is how I plan to do things differently: instead of waiting to share the secrets and epiphanies at the end of my career, we will uncover them in real time, together.